We build for the recruiter in the room, not the system around them.

We're building the operating system for SME recruitment agencies: a place where context lives, decisions get made, and placements happen faster.

estana is software developed by Reflion Tech Private Limited, based in Ahmedabad, India, built specifically for small and mid-sized recruitment agencies. It provides applicant tracking, pipeline management, client coordination, and team analytics in one place.

01The problem

Good recruiters were drowning in admin.

Mandates came on calls. JDs lived in email. Candidates tracked on spreadsheets. Every tool was a silo. Context got lost between them. Great recruiters were spending more time managing chaos than making placements.

02Our answer

One surface where context carries forward.

We built estana as the place where the full picture of a mandate lives, from client brief to placement. No switching tabs. No re-explaining context. Every interaction connected, every decision informed.

03What's next

Agents that operate. Recruiters that decide.

We're building the Non-Linear plan: a layer of AI agents that handle outbound, sourcing, screening, and scheduling. Your team supervises. The agents execute. Recruitment at a scale no headcount can match.

Our mission

“Technology that protects context, sharpens judgment, and stays out of the way.”

Principles

Human judgment over automation.

AI should amplify what a great recruiter does, not replace it. Every feature is designed around protecting the decisions that matter.

Built for agencies, not enterprises.

SME agencies have unique pressures: client relationships, lean teams, fast cycles. We build for that reality, not a 500-person HR department.

Context is the product.

Lost context kills placements. The job of good software is to carry context forward so nothing slips through between a call and a placement.

Operate, don't administer.

Recruiters should operate at their ceiling. Every hour spent on admin is an hour not spent closing. That's the problem we're here to solve.

Company

Legal name

Reflion Tech Private Limited

Location

Ahmedabad, Gujarat, India

Founded

2024

See it in action.

Onboarding takes one day.